Location
Farmingdale, New York
Your brand is more than a logo or a color palette; it’s a feeling. A rhythm. A story unfolding every time someone lands on your website, scrolls your feed, or opens an email with your name at the top.
Brand photography is how you give that story a heartbeat.
At The Bevard Studio, we approach branding sessions like visual strategy. Not just pretty pictures, but purposeful images that reflect who you are, what you do, and why it matters. Whether you’re a creative, coach, small business owner, or thought leader, these 11 types of branding photos help shape a well-rounded, intentional visual presence.
1. The Signature Portrait
This is your go-to, foundational headshot, but elevated. It should feel like you on your best day. Self-assured, approachable, and in line with your brand’s essence.
Where to use it: About page, press features, LinkedIn, speaker bios
2. Lifestyle Images
These show you in action – working, thinking, creating. Whether you’re writing in a notebook, on a call with a client, or pouring a cup of coffee in your kitchen, lifestyle images bring context to your world.
Where to use it: Website banners, blog posts, social media, email headers
3. Workspace Details
Your environment tells part of your story. A favorite chair, your tools of the trade, handwritten notes, a quiet moment at your desk, these images create texture and depth around your brand.
Where to use it: Instagram, website galleries, behind-the-scenes content
4. Flatlays or Product Shots
If you sell physical products or carefully chosen materials, neat and well-organized flatlays effectively display your offerings. Even for service-based businesses, styled shots of your materials, journals, tech, and packaging help fill in your visual ecosystem.
Where to use it: Sales pages, product listings, social content
5. Client Interaction
Whether real or staged, showing what it looks like when you work with someone builds trust. These can be collaborative scenes, hands-in-motion shots, or over-the-shoulder perspectives.
Where to use it: Services page, testimonials, onboarding materials
6. Creative Process
What does your behind-the-scenes look like? Whether it’s moodboarding, sketching, sourcing materials, or setting up a space, these photos give a glimpse into your process and passion.
Where to use it: Reels covers, blog content, educational resources
7. Movement + Personality
Not every photo needs to be posed. Movement adds life: walking, laughing, adjusting your hair, dancing barefoot in your space. These photos feel less polished but deeply human.
Where to use it: Social posts, welcome sequences, brand storytelling
8. Brand Color Integration
Subtly weaving your brand palette into your outfits, props, or backdrops builds visual consistency. This can be done with wardrobe styling, florals, workspace elements, or intentional background choices.
Where to use it: Anywhere you want cohesion, especially on your website and Instagram grid
9. Team or Collaboration Shots
If you have a team or a community you regularly work with, including them gives a fuller picture of your business. Even for solopreneurs, showing collaborative moments adds credibility.
Where to use it: Team pages, partnership announcements, press features
10. Call-to-Action Shots
Need an image for a “Book Now” or “Let’s Work Together” section? These are your intentional, eye-contact, “I’m ready for you” shots. Confident, clear, and warm.
Where to use it: Landing pages, lead magnets, email opt-ins
11. Something Unexpected
This is where your magic lives. Maybe it’s you reading in the sunlight or watering your plants in the morning. It may be your puppy cuddled up next to the laptop. These personal touches make you stand out and make your brand unforgettable.
Where to use it: Personal posts, origin stories, anything with heart
Final Thoughts
A good branding shoot captures connection. It tells your audience who you are before you’ve said a word. When done intentionally, these photos become assets you’ll return to again and again, across platforms and growth.
If you’re ready to create imagery that actually feels like your brand – real, refined, and rooted in story – we’d love to help you bring that vision to life.
